Fashion Industry:
The Indian fashion world, exposed only to a privileged few so long, is now poised to open up due to the advent of e-commerce and its impact on the consumers. The industry, now in its infancy, can be expected to under go a revolutionary change. Sooner or later the consumers, in the comfort of their homes, will get to experience and enjoy the virtual version that only a few were privileged in the physical environment.
Consumers exposure to the fashion world has increased their awareness and taste which is a challenge to the textiles and apparel industry. On line marketing and sales has made an impact on the textiles and apparels industry, internet sales is now becoming popular and growing. Impact of internet on the consumers is growing and India has about 10 million online shoppers growing at 30% CAGR.
The fashion industry has a lot to contribute with consumers able to see their celebrities live on TV and other media. With more competition all round, the consumers will be the ultimate beneficiary.
Consumers exposure to the fashion world has increased their awareness and taste which is a challenge to the textiles and apparel industry. On line marketing and sales has made an impact on the textiles and apparels industry, internet sales is now becoming popular and growing. Impact of internet on the consumers is growing and India has about 10 million online shoppers growing at 30% CAGR.
The fashion industry has a lot to contribute with consumers able to see their celebrities live on TV and other media. With more competition all round, the consumers will be the ultimate beneficiary.
Myntra is a startup company making its beginning in 2007. It was later bought by Flipkart in 2014. Today it is a full fledged online fashion portal dealing in men's, women's and kid's ware and accessories.
