Online fashion stores in India:

New fashion brands are appearing in the market, both in the online and physical segments, at a reasonable pace. This provides more opportunities for the customers in terms of range of products and price bargain. Those in the physical segment have entered the e-commerce portal as a natural extension and to strengthen and consolidate their brands. Whether the reverse is true is not clear.

Abof is an e-commerce retail portal launched by the Aditya Birla group in the fashions, apparels, shoes and accessories. The group, which owns Madura Fashions and Pantaloon, hopes to leverage its presence in the retail fashions market with the launch of its online portal. Abof plans to promote its in house brands along with third party sourcing in equal measure. Later, plans to  bring in international brands too.

Flipcart owned Myntra, which itself was acquired by Flipcart in 2014, bought the store from its founders, Global fashion group, in 2016 to consolidate its online business.

One of the oldest retail companies, has expanded into online business with the help of venture capital funds. It specializes in women's ethnic apparels in India.

Shoppers Stop, a K.Raheja group company, started its retail business in the early nineties. The company entered the e-commerce platform in late 2000 to leverage its retail business.

Ajio is an e-commerce company in the fashion space. It is launched by Reliance Retail, a subsidiary of Reliance Industries Ltd. Having said that there is no need to elaborate further and there will be no dearth for competition, which alone will bring comfort to customers.

Conclusion:

There are many more companies in this segment and will expand the list in the days to come. The whole segment can be divided into;

1.  a) Established retailers who have entered the e-commerce segment after this segment gained in popularity,
2.  b) Established e-commerce companies, Indian and foreign, and startups. 

There has been some consolidation with some Indian startups selling their brand to others.

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