Global Shopping Festival:
Google has transformed how the world communicates and processes information, but there is no Google Day.
Facebook has transformed how the world connects, but there is no Facebook Day.
Amazon has transformed consumer behavior in the U.S., but there is no Amazon Day. Perhaps Black Friday or Cyber Monday come close.
However, there is an Alibaba Day, November 11, now known as the "11.11 Global Shopping Festival." 11.11 is the largest e-commerce day in the world, driven by the main Alibaba platform, Tmall. Alibaba has not only transformed consumer behavior in China, but merchant behavior as well.
This year’s 11.11 will see over 1 million merchants using various online and offline integrations. Some 600,000 mom-and-pop convenience stores and 30,000 rural service centers for its Taobao shopping platform are taking part, highlighting Alibaba-provided O2O technology upgrades for merchandising and inventory. JD (JD.com) is not sitting still, having announced an 11.11 O2O partnership with Walmart. Prediction: 2017 will establish 11.11 as the largest offline shopping day as well as the largest online day.
Alibaba promoted 11.11 internationally in 2016, but look for a major push this year. First, international awareness continues to grow each year. Second, Alibaba is increasingly integrating its Southeast Asia franchise, Lazada, into the mix. Of the 200 million gala viewers, some 10 million might be outside of China, and as a first, Alibaba will take 100 Chinese brands overseas, targeting the 100 million-plus Chinese diaspora. In turn, JD has announced free shipping to customers in Macau, Hong Kong, and Taiwan.
JD and other platforms will be jumping in as well. Alibaba deserves credit for promoting this as a holiday starting in 2009 with 27 merchants, but everyone has joined the party. If you are selling on JD or other platforms, you will also see a full range of promotional activity, albeit on a smaller scale.
Read full article here,
11-11-017 Is Alibaba Day: What To Look For Ahead Of The World's Largest Retail Event via @forbes https://t.co/QoXDvPXvK1— Jayaraj (@Sjayaraj1999) October 25, 2017
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